Marketing Analytics | Domain Information from Buydomains

Is your online marketing strategy paying off?

Everyone has a different approach to marketing their business online, but what really matter is whether or not your strategy is working. You?ve read dozens of how-to marketing blogs, heard about numerous success and failures, and implemented what you believe to be the best plan for your business, but is it proving successful?

The objective of marketing is to drive sales, so it is important to determine whether your marketing efforts are resulting in more sales or if the flux in sales is just a coincidence. While it is easy to assume that an increase in sales is a direct result of the marketing campaign you just launched, wouldn?t it be nice to know if those sales were an outcome of your hard work?

The ability to track each detail of every marketing campaign is one of the main perks of marketing online. Today, with the help of a marketing analytics program, such as Google Analytics, it is fairly simple to track your customers? internet activity. There are endless advantages to using the analytics tool and the information is vital when evaluating your online marketing strategy.

Google Analytics allows you the ability to see the number of visitors to your site, the sources in which they originate from, and also the mediums through which they travelled to your site. Information based on visitors demographics such as language and country is also available, and may be useful when trying to target a specific segment of individuals. Furthermore, you can set up conversion points to see if visitors completed certain actions on your site, such as signing up for a membership or purchasing a product/service.

The analytics platform provides a vast amount of information, but what you?re looking for in particular is ?Traffic Sources,? which shows how people are finding your site. This section of Google Analytics allows you to narrow results to particular sources.

For example, if you just launched a contest on Facebook and are interested if the interaction with your fans is paying off, you filter to see how much of your total traffic has come from Facebook, and how many of those individuals have actually made a purchase or filled out a form because of it.

With the help of this information, you are able to determine whether the contest resulted in any return and choose to run a similar contest again, or try something new next time. This tool can help to track any of the advertising outlets you use, whether you try a Google Adwords campaign or work to create social media interaction, you are able to track and recognize the success of each marketing effort you pursue.

If you don?t have a plan of action for your marketing strategy yet, here are some helpful tips to get you started. It?s crucial that you build your web presence now as a growing number of small businesses become more visible online. Don?t get lost in the 25% of small businesses that don?t even have a website to promote their businesses on the internet.

However if you have not already established your business online, you should begin with purchasing a domain and developing a website to drive traffic to, creating customer awareness. BuyDomains offers millions of great domain names that will suit your business and help you begin to create an e-commerce site that will increase customer awareness online.

Source: http://domaininfo.buydomains.com/online-marketing/marketing-analytics/

st nicholas st nicholas mindy mccready mindy mccready cliff harris cliff harris josh turner